About Caitlin
I’m a versatile Product Designer with 17+ years in the outdoor industry, blending visual design, user research, and a strong focus on building scalable, thoughtful design systems. I also bring a healthy dose of real-world know-how from past lives in sales, marketing, and customer service—because good design isn’t worth much if it doesn’t actually work for people.
My path into product design wasn’t exactly traditional (thankfully). It’s shaped by a mix of creative grit, business savvy, and a lifelong obsession with performance—both on screen and on the race course. As a competitive triathlete and runner, I’ve learned how to balance endurance, precision, and strategy. That mindset fuels my design work too.
Right now, I’m growing my freelance practice through Singletrack Studio, where I offer product, web, and graphic design for movers, growers, and adventure seekers. I focus on marrying sharp strategy with beautiful design and seamless functionality—no filler, no fluff.
While I’ve worked across a range of industries, I’m especially excited to bring my blend of outdoor, B2C, and entertainment experience to a product team ready to make meaningful things—and connect more deeply with the people they’re building for.
Areas Where I Thrive
Product Design
I’m an end-to-end product designer with a skill set that covers everything from research and design thinking to visual design and prototyping. I’m relentlessly detail-oriented and have a thing for building smart, scalable design systems—because duct-taping UI together isn’t a long-term strategy.
Visual & Brand Design
Creating things is my love language. Whether it’s cranking out ideas for the next product feature, crafting visuals that actually say something, or using illustration to make complex ideas less headache-inducing, I thrive in spaces where design pulls its weight and helps tell a bigger story.
Website Design
As a freelance web designer, I help people and brands get their digital act together—whether they’re launching from scratch or overdue for a refresh. I’ve worked with everyone from e-commerce shops and universities to restaurants, outdoor brands, and mental health pros—helping them show up online with clarity, confidence, and actual personality.